What Does a Company Logo Represent

Image logos are logos that use recognizable symbols to represent a trademark. Starbucks uses a green mermaid and Twitter uses a light blue bird to represent its brand. Since your company`s colors are also used in your web design, products, and more, it`s important to sit back and think about the colors you want to use for your brand. Your logo should be present everywhere: in your stores, on your website, on your clothes and on various loots, etc. Therefore, you want a logo that you will be proud of wherever you go. And you want your logo to match relevant trends. This is where the color palette comes in. Each brand should have a color palette, and your logo should represent it directly by including the main colors. When you see a logo you know, as you did with the Nike and Apple logos above, you immediately associate it with your memories, experiences, and interactions with the brand. Make sure you see examples of their previous work – and you love what they`ve done before. If they have a wide portfolio of beautiful logo design examples, you can be more confident that they can design you a great logo.

Talk to other small businesses you know that have beautiful logos, and ask them who they used and if they would recommend the designer. If you`re a small business just starting out, you shouldn`t have to spend thousands of dollars on logo design, so if you think the price you quoted might be too high, ask around to see what other people have paid. Even the best designers can only delight their clients if they have a clear idea of what the client wants. If the customer`s order is too vague, it`s very difficult to know where to start with the design. Using a letter-shaped logo can simplify a brand name. They can sometimes symbolize the brand (like McDonald`s golden arches), but you`ll want to make sure your letter form is always legible. Image via WikiCommons The Ever South Brewing logo includes typography, accompanied by a geometric symbol illustrated with a sunset with a grain rod pushing upwards. An emblem logo is a logo in which the company name is directly linked to an image element. Harley-Davidson uses an emblem logo.

“Maybe I don`t need a logo at all,” whispers a small voice at the back of his head. Fonts, shapes, lines and colors are the building blocks of a good logo. How you compose these elements affects how the logo is perceived and the message it sends. Here are some important considerations to keep in mind when creating a logo: Your logo can appear on screens, business cards, letterheads, scrolling banners, vehicles, store signs, product packaging, newspaper ads, to name a few. Logos with gradients, lots of fine details, lots of different colors, or photographic content are much more likely to be very different in these different situations, as many of them use completely different printing technology and it`s hard to match the colors exactly. For this reason, the strongest brands in the world usually stick to a simple palette of less than 3 main colors. They also use spot colors instead of gradients. Color is the most powerful emotional trigger in most logo designs. Colors are strongly associated with emotions in the human psyche.

Whether our interpretation of color is ingrained in our brains or due to cultural influence – or a combination of both – there is a universally accepted language of color in a cultural context. (For example, black is synonymous with death in English, while white is the color of death in Japanese.) I had Maggie Macnab`s help in finding my way to create this logo: www.linkedin.com/pulse/creating-effective-logos-real-world-results-maggie-macnab While it can be tempting to explore every color of the rainbow, the general rule is to use no more than three in your logo. Using too many nuances can become confusing and overwhelming. Take a look at the following logo colors for inspiration. For example, the logo design for Amazon (see below) has a smile under its name that conveys the happiness of getting something you really wanted. This positivity is reinforced by bright orange, a color I personally associate with warmth, fun, and sunshine. Beyond the obvious, the smile is also an arrow connecting the A to the Z, showing that they offer a wide range of products – very clever! The Spotify logo is an example of an abstract image that still manages to embody the brand. The music streaming service uses a simple green circle filled with three horizontal lines as its logo.

These lines are meant to represent sound waves, and they are intentionally biased to add personality and make the brand more “human.” The graphics themselves are abstract, but the story behind them makes conceptual and visual sense and maintains the brand`s identity and values. Design to convey the essence of your brand goes beyond the personality of your brand. Develop your logo with your ideal customers in mind. Your understanding of your target audience should greatly influence your approach to logo design. These elements are then transferred from your logo to all your brand materials – letterheads, business cards, landing pages, etc. – creating a concrete and marketable brand identity. Abstract logos are very conceptual symbols that would not be immediately recognizable, just like an abstract work of art. Both Pepsi and Chase use abstract logos. About color, let`s discuss three important things that you should always keep in mind when creating the perfect company logo. When it comes to shape, a logo usually contains some sort of typographic element.

This can range from a simple monogram-style letter to an abbreviation or the full title of the company. This is especially important if your business has competition (which is the case for 99.9% of them). Before you get a logo for your business, you should research what your competitors look like so you can position yourself. Sometimes typography is accompanied by symbols or symbols. These can be representative or composed of abstract geometric elements. Beyond the shape comes the color. Logos can be black and white, monochrome or multicolored. Multicolored logos often have palettes that are either analog, that is, colors with a similar hue, or complementary, that is, colors with a distant or opposite hue. Why are shades and shades important in logo colors? If you change the color of your logo, you can change the story you tell.

This iconic sports logo uses a real photo of Lakers player Jerry West transformed into a simple silhouette.